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Ad anatomy labeler

Label any ad's format, hook, angle, awareness stage, offer, proof, objection and CTA in one call.

The labeler behind Ad research. Give it an ad's copy and the words on its creative, and it tags the eight things that make an ad work, each with a probability. Run a whole category through it, then see which formats and hooks the long-running ads have in common, and which ones more than one brand keeps paying for.

Use this judgeCustomize it

Try it live

Real calls to Jev. Pick an example or paste your own.

Examples
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No verdict yet

Pick an example or paste your own input, then run it.

Under the hood

Every question and rule, in the open. Fork it to change any of them.

What it asks

Reads ad, creative and media, then asks 8 questions in one call.

  1. Q1FormatPick one

    Which format is this ad, judging by the creative, the ad and the media type if given?

    Talking head demoCustomer testimonialMyth-buster comparisonCartoon explainerQuote staticPrice anchorBefore and afterListicleProduct stillOther
  2. Q2HookPick one

    What kind of hook do the first words of the creative (or of the ad, if there's no creative) use?

    QuestionBold claimStatisticStoryProblemCuriosity gapSocial proofOfferPattern interruptOther
  3. Q3AnglePick one

    What is the main reason to buy that the ad sells?

    Save moneySave timeBetter resultsPain reliefHealth and safetyTransformationConvenienceStatusIdentityFear of missing outOther
  4. Q4AwarenessPick one

    How much does the ad (and its creative) assume the viewer already knows? Pick the stage it's written for.

    UnawareProblem awareSolution awareProduct awareMost aware
  5. Q5OfferPick one

    What offer does the ad make?

    No offerDiscountFree trial or sampleBundle or multi-buyGuaranteeFree shippingLow priceOther
  6. Q6ProofPick one

    What proof does the ad give that the product works?

    No proofTestimonialRatings or review countsNumbers or resultsDemonstrationExpert or authorityBefore and afterPress or awards
  7. Q7ObjectionPick one

    Which buyer objection does the ad answer head-on?

    NonePriceWill it work?Safety or ingredientsEffortTimeTrust
  8. Q8Call to actionPick one

    What does the ad ask the viewer to do?

    Shop nowLearn moreGet the offerSign upBookDownloadNo clear CTA

How it decides

Rules run in code, top to bottom. The first one that matches gives the verdict.

  1. 1
    Otherwisethe answer to “Format”
  2. ·
    DefaultOther format

Call it from your code

Every template runs as-is with an API key, no setup: POST /api/v1/judges/ad-anatomy/run.

curl -X POST https://tryevally.com/api/v1/judges/ad-anatomy/run \  -H "Authorization: Bearer $EVALLY_API_KEY" \  -H "Content-Type: application/json" \  -d '{  "input": {    "ad": "Gray roots back in 2 weeks? Not anymore. Ammonia-free color that lasts 8 weeks. Shop all 17 shades.",    "creative": "\"My grays are gone and my hair feels softer than before.\" ★★★★★ Ruth, verified buyer",    "media": "image"  }}'

Seen in the wild

Community builds on Jev that use this pattern. Not affiliated with Evally.

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