Keyword research, and ad research across brands
LatestFind the keywords whose page one you can beat, and the ad patterns a whole category keeps paying for.
- Keyword research: upload page one for the keywords you're weighing. Jev asks five questions of every result (answers the exact search, forum thread, thin page, out of date, strong site) and shows which keywords have three or more beatable results, which to go after first, and why.
- Results Jev was split on go to a needs-a-human list with the probability, so you check a handful by hand.
- Ad research compares brands: the category playbook lists the patterns two or more brands each keep running past your threshold, and a brand table shows who keeps ads running longest and what they lean on.
- The ad labeler now reads awareness stage (unaware to most aware), and labels that were a coin flip between two options are flagged for a person.
- One new judge, Search result beatability. 76 in all.